A SMALL, TRANSPARENT FEEDBACK LOOP
Measure usefulness. Respect the visitor.
Optional Google Analytics and first-party measurement count page views, calculator edits, exports and shares, contact clicks, speaker-kit download clicks, and successful inquiry submissions. First-party counts are grouped by UTC day, page, and action. They are interactions, not unique visitors or verified leads. Google Analytics provides separate visit and engagement reporting.
Measurement is off until you allow it. Your choice is kept in local storage on this browser. First-party count events contain no visitor identifier or cookie. Google Analytics uses analytics cookies and processes technical request information after you opt in. We send page paths and named actions with query strings removed and only the referring site’s domain retained. Calculator values and inquiry details are excluded. Global Privacy Control and Do Not Track disable optional events.
First-party aggregate counters are stored in the site’s database and are available only to the site owner. Hosting infrastructure may separately process technical request information for delivery and abuse prevention. Search-engine impressions and rankings require separate Search Console reporting.